Readers of women’s glossies are increasingly combining consumption of printed magazines and digital titles, according to new research revealed this afternoon by publisher Condé Nast.

Glossy mags: readers are increasingly combining both print and digital versions

Glossy mags: readers are increasingly combining both print and digital versions

 

The YouGov online survey and focus group research, commissioned by Vogue for its Business Report 2011, opens a window on how, in a market where digital products are beginning to reach maturity, glossy magazine readers are using both print and online titles distinctly.

 

The study said the number of women using magazine websites had risen 40% in the past two years and the number of readers of high-end glossies had risen 43%.

 

However, readers saw print and digital versions as distinct entities offering different experiences, as 82% of the total sample believed websites would not entirely replace print.

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