Larry Page has only been chief executive of Google for just under a week, but he’s already working hard to make sure that the company is singing from the same hymn sheet. And from the looks of it, it’s a very social hymn sheet.
An internal Google memo, which was leaked to Business Insider, suggests that the company is making a high-profile breakthrough onto the social media scene their number one priority. How so? Because the memo alerts all employees in the company that 25 per cent of their annual bonus is tied into how successful Google’s 2011 social strategy is. “This is a joint effort so it’s important that we all get behind it,” writes Page in the memo.
Google +1 is still in its infancy, and it’s far too early to judge its ‘social search success’, but it’s clear that it’s a ceiling the company wants to break through. Google, for all its denials, needs to compete with Facebook for vital advertisement revenue. Such a strong memo to the staff indicates that Page is looking to succeed at all costs, whilst also stamping his mark on the company (again), showing his style will be different to that of his predecessor, Eric Schmidt.
Page has also promoted six people to the position of Senior Vice President, giving them greater control over their separate divisions – search, social, Chrome, advertising, mobile and YouTube. Social is the fish that both Page and Google want to land though, and it looks like they’ll work as hard as they possibly can to close the gap on its closest social rivals.