Google to Revamp YouTube with Original Content

The king of streaming video, YouTube, has made a success story out of hosting user generated content; stealing eyeballs off television networks, thanks to a user base that’s warmed up to the freedom of content that comes directly from the source and without the meddling of any TV network or production houses. According to a Wall Street Journal report, Google wants to bite into the broadcast TV model by hosting around 20 channels showcasing several hours of professionally produced original programming per week. YouTube got a cool $100 million from Google to implement the original programming.
The streaming website will be competing with traditional TV networks with its own model of original content, which is a daunting proposition considering the quality of professionally produced network content. The question is – will the average user, who fires up YouTube expecting memetic videos uploaded by random users, want to see YouTube’s version of network programming?

About Ice Clear Media

Hello, we are Ice Clear Media, a Creative Social Media and SEO Agency based in London. We help clients to dramatically accelerate online visibility, website traffic and revenue growth through Digital Marketing Strategies. We specialise in SEO, Social Media, Link Building, Mobile Marketing, Traffic Generation, Creative Design and SEO Consultancy and Social Media Consultancy. We are a passionate and extremely creative team; dedicated to inspiration and innovation in Digital Marketing and online.

Ice Clear Media can help you meet your business goals. Contact Us