When you are trying to get into marketing online you need to know how to find and use online marketing tips to your advantage. There are basically two types of tips that you can find and one is very good for the long run and health of your business, whereas the other type can help you make a little money fast, but will not help you in the long run. Here is what you need to know about both of these types of online marketing tips.
The Black Hat Online Marketing Tips
If you find what is known as Black Hat online marketing tips you will want to avoid these unless you just want to make a few quick bucks and be done. These types of tips are usually borderline illegal and very unethical. They may have to doing things that are against the terms and conditions of a website that you are using or against a monetization option you are using.
These are the type of online marketing tips that the lazy marketers use and they are marketed that way. They have been known to work, but they never work for the long run because black hat methods are typically like a scam. Google was taken advantage of by some of these methods and they shut down many websites because of it. Many saw their Google Adwords, Google Adsense, and hosting accounts shut down because of these types of methods.
The White Hat Online Marketing Tips
The best types of tips to find for your online marketing efforts are what are known as White Hat tips. These are the type of tips you can use for the long run and they can help you to get exactly what you are after out of your online business. These can include things like search engine optimization, article marketing, pay per click advertising, and many other things that are perfectly legal and ethical.
The best way to find the white hat tips is to look at the source that is providing the online marketing tips to you. If the source is known for scamming people or the sales pitch they are using sounds like a scam, then you are better off to avoid it all together. If they promise you can make a ton of money overnight and you will only work for a few minutes, then they are probably using black hat methods.
Those that use white hat methods know how well they work and they know that you may not make money from these methods for a month or so, but these are for the long run and if you want your business to be successful, then these are the online marketing tips you will trust.