A Third of Online Ads Come from Facebook Accounts


A Third of Online Ads Come from Facebook Accounts


Nearly one in every three online ads in U.S. can now be attributed to Facebook accounts, according to website traffic counter Comscore. The number has doubled from what was recorded last year during the first quarter of 2010.

According to the results, 1.11 trillion ads were displayed to U.S. Internet users during the first quarter of 2011, of which, 346 billion were from Facebook accounts, thus accounting to a staggering 31.2 percent. Yahoo sites came in second with 122.5 billion impressions (10.1 percent), Microsoft came third with 53.5 billion (4.8 percent), AOL came in fourth with 33.4 billion (3 percent), while Google stood fifth with 27.9 billion impressions (2.5 percent).

Facebook’s advertising market share also increased 15 percent points from 16.2 percent in the first quarter, according to Comscore. Comscore EVP, Jeff Hackett said, “The U.S. online display advertising market maintained its strong momentum from last year with a terrific first quarter.”

About Ice Clear Media

Hello, we are Ice Clear Media, a Creative Social Media and SEO Agency based in London. We help clients to dramatically accelerate online visibility, website traffic and revenue growth through Digital Marketing Strategies. We specialise in SEO, Social Media, Link Building, Mobile Marketing, Traffic Generation, Creative Design and SEO Consultancy and Social Media Consultancy. We are a passionate and extremely creative team; dedicated to inspiration and innovation in Digital Marketing and online.

Ice Clear Media can help you meet your business goals. Contact Us